Hannah Carlton

Creative Producer | Project Manager

PATH

 

PATH came to Instrument looking for a partner who could thoughtfully launch PATH's new brand through a variety of mediums and channels. As part of that larger effort, we put PATH's new mission into motion by creating a manifesto film. We pulled footage from a vast archive of pre-existing assets, obtained moving portraits from PATH staff around the world, utilized graphics and colors from the new branding, and employed some scrappy and fun production techniques to make it happen. 

Role: Content Producer