We were asked to produce social extensions for a global brand campaign on social, cinema, and .com based around the brand platform of "Creativity Makes a Difference". The focus being female adidas influencers and athletes. From initial budgets and workback calendars all the way through concepting, production, and post, I oversaw all creative and client services for the project. All in all, we create 15 films for 15 badass women.
Role: Account Producer
Working alongside an incredible team, I produced over 32 pieces of unique content across three social channels every single month for HTC North America. I also produced social components of several larger campaigns including the launch of HTC's UH OH Protection program and the launch of the HTC M8 and the HTC M9.
Role: Associate Producer
On Starbucks, I stepped in as producer on special initiatives that needed a little extra support. Campaigns included launching the Summer 2015 product push (tea anyone?), building on the amazing success of The Real PSL for the second year in a row, and launching several great new products including a new line of yogurt.
Web maintenance may not be glamours but it's important. I used Jira to work closely with our dev team to fix bugs, keep the sight updated, and make sure stouffers.com continued to run smoothly. I also lead the implementation of Bizarre Voice (a customer review feature) on all products across the site.
Role: Technical Producer