My role: Account Producer
We were asked to produce social extensions for a global brand campaign on social, in cinema, and on .com based around brand platform of, "Creativity Makes a Difference". The focus was on female adidas influencers and athletes. From initial budgets and workback calendars all the way through concepting, production, and post, I oversaw all creative and client services for the project. All in all, we create 15 films badass women.
My role: Associate Producer
Working alongside an incredible team, I produced over 32 pieces of unique content across three social channels every single month for HTC North America. I also produced the social aspect of several campaigns including the launch of HTC's UH OH Protection program and the launch of the HTC M8 and the HTC M9.
My role: Producer
On Starbucks, I stepped in as producer on special initiatives that needed extra support. Campaigns included launching the Summer 2015 product push (tea anyone?), building on the amazing success of The Real PSL for the second year in a row, and launching several great new products including a line of yogurt.
My role: Technical Producer
Web maintenance may not be glamours but it's important. I used Jira to work closely with our dev team to fix bugs, keep the sight updated, and make sure stouffers.com continued to run smoothly. We also implemented a customer review feature on all products across the site.